Hi, I'm Amber 👋

I have always been fascinated by human behaviour and love observing how we interact with the world around us. I went into science and engineering with a desire to innovate; I want to push the boundaries of technology and design.

During my studies in Engineering I learnt how to solve problems efficiently using logic and reason; the goal was to produce robust solutions that deliver results. Whereas, during my time in research, the goals were driven by curiosity; 'why?' and 'how?'. The combination of these two disciplines has created an invaluable skill set that I think translates seamlessly to both user experience and interaction design. I have vast experience in research and analysis techniques, optimizing systems, and working in multidisciplinary teams.

I decided to pursue UX/UI design because it offers the perfect mix of problem solving and creative freedom to directly impact peoples lives for the better. I am driven by curiosity and truly enjoy the whole design process; from user research and human behaviour, to optimizing information architecture and visual design principles. I believe that good design is rooted in empathy, and by putting the user at the heart of the design process we can ensure accessible products that not only satisfy but amaze.